Field notes on patient acquisition in India.
Weekly essays, benchmarks and teardowns for hospital marketing heads, clinic owners and specialist doctors.
Latest essays
Detailed, no-fluff writing — published every Tuesday.
Why hospital SEO breaks at scale (and how to fix it)
A teardown of why 80% of multi-speciality hospital sites lose visibility — and the 4-week fix. — by Raghav Iyer, Head of SEO, Healthline Buzz.
Meta lead-ads for IVF: the compliance-safe playbook
How to scale fertility lead-ads without violating MCI/NMC creative norms. — by Dr. Meera Krishnan, Clinical Compliance Lead.
Cardiology Google Ads benchmarks · India 2026
CPL, ROAS and conversion benchmarks across 14 metros and 9 cardiology procedures. — by Vikram Shetty, Director, Performance Media.
Building a doctor-led video engine
From script to shoot to Reels publishing — a 30-day setup guide for hospital teams. — by Ananya Bose, Head of Content & Video.
Patient-respectful copy: a do/don't guide
Concrete examples of healthcare ad copy that converts without triggering policy or PR risk. — by Dr. Meera Krishnan, Clinical Compliance Lead.
WhatsApp flows that lift consult-rate by 38%
The exact lead-to-consult automation we deploy for our top hospital partners. — by Vikram Shetty, Director, Performance Media.
Meet our authors
Every essay is bylined by a named subject-matter expert on our team.
- Raghav Iyer — Head of SEO, Healthline Buzz
- Dr. Meera Krishnan — Clinical Compliance Lead
- Vikram Shetty — Director, Performance Media
- Ananya Bose — Head of Content & Video
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No inflated promises. Documented scope, agreed KPIs and reporting you can audit.
Healthcare regulators rightly distrust guaranteed-outcome marketing — and so do we. Before we start, we put deliverables, KPIs and review cadence in writing; every month, we report against them in accounts you own. That's the kind of accountability healthcare deserves.
Written Scope & KPIs
Deliverables, KPIs, timelines and review cadence signed before kickoff. No vague retainers, no hidden scope, no empty promises.
Transparent Reporting
Monthly reporting you can audit — spend, enquiries, bookings and content shipped, in your own accounts and dashboards.
Healthcare-Only Specialists
20+ years building digital presence for hospitals, clinics & specialist doctors. Every campaign is compliance-reviewed by design.
Your Data, Your IP
Full ownership of website, ads accounts, CRM, creatives and patient data — always. Zero lock-in, full transparency.
What healthcare teams say about working with us
Client statements about our CRM, systems and compliance-first process.
"ClinicBOOST brought every enquiry, follow-up and appointment into one CRM. Our front desk finally works from a single queue, and no patient enquiry slips through the cracks."
"The most healthcare-literate systems team we've worked with. Every creative is compliance-reviewed before it ships, and the CRM reporting shows exactly where every rupee went."
"From website to WhatsApp to CRM — one connected system. Scheduling, reminders and follow-ups run themselves now, and we stopped juggling five separate vendors."
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Share a few details about your hospital, clinic or practice. Our team will audit your current digital presence and send a tailored growth roadmap within 24 hours.
- Speciality-specific patient demand analysis
- Conversion gap audit across web, ads, CRM & WhatsApp
- Compliance-safe creative & campaign blueprint
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