NMC, MCI, ART Act & ASCI — every campaign, reviewed.
A single reference for what hospitals, clinics and doctors in India can (and cannot) say in advertising — across Google, Meta, OTT and influencer channels.
Frameworks we review every creative against
Four layers of healthcare advertising regulation in India.
NMC Code of Ethics
National Medical Commission Regulations, 2002 (as amended) — what a registered medical practitioner may publish in any public-facing format.
MCI advertising rules
Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations — solicitation, testimonials and superiority claims.
ART Act 2021
Assisted Reproductive Technology (Regulation) Act — IVF/fertility creative restrictions, registration display, donor solicitation ban.
ASCI 2023 Health Guidelines
Advertising Standards Council of India — influencer disclosure, qualification proof, prohibited claims.
Google Healthcare policy
Healthcare-Related Content certification, prescription-drug restrictions, restricted experimental treatment claims.
Meta health policy
Personal-health attributes, before/after restrictions, body-shaming flag, audience-targeting limits for medical campaigns.
What we never put in healthcare creatives
Whether for a 50-bed clinic or a 1,200-bed hospital group, these are non-negotiable.
- Cure-rate, success-rate or guaranteed-outcome claims
- Before/after patient photography without written, informed consent
- Sex-selection or sex-determination language (PCPNDT Act)
- Comparative superiority over named competitors
- Testimonials from patients implying procedure success
- IVF donor/surrogate solicitation language (ART Act)
- Drug brand names in consumer-facing ads
- Non-doctor influencers making treatment recommendations
Our four-step compliance review
- Step 1
Statute scan
Copy, claims, imagery and CTAs reviewed against NMC, MCI and (if applicable) ART/PCPNDT statutes.
- Step 2
Platform policy scan
Cross-checked against Google Healthcare, Meta health, YouTube medical and LinkedIn medical advertising policies.
- Step 3
Landing-page audit
Doctor registration number, qualifications, grievance officer and consent flows verified before traffic.
- Step 4
Audit log
Every reviewed creative is signed off, timestamped and stored for regulatory or platform-appeal use.
Healthcare advertising compliance FAQs
No inflated promises. Documented scope, agreed KPIs and reporting you can audit.
Healthcare regulators rightly distrust guaranteed-outcome marketing — and so do we. Before we start, we put deliverables, KPIs and review cadence in writing; every month, we report against them in accounts you own. That's the kind of accountability healthcare deserves.
Written Scope & KPIs
Deliverables, KPIs, timelines and review cadence signed before kickoff. No vague retainers, no hidden scope, no empty promises.
Transparent Reporting
Monthly reporting you can audit — spend, enquiries, bookings and content shipped, in your own accounts and dashboards.
Healthcare-Only Specialists
20+ years building digital presence for hospitals, clinics & specialist doctors. Every campaign is compliance-reviewed by design.
Your Data, Your IP
Full ownership of website, ads accounts, CRM, creatives and patient data — always. Zero lock-in, full transparency.
What healthcare teams say about working with us
Client statements about our CRM, systems and compliance-first process.
"ClinicBOOST brought every enquiry, follow-up and appointment into one CRM. Our front desk finally works from a single queue, and no patient enquiry slips through the cracks."
"The most healthcare-literate systems team we've worked with. Every creative is compliance-reviewed before it ships, and the CRM reporting shows exactly where every rupee went."
"From website to WhatsApp to CRM — one connected system. Scheduling, reminders and follow-ups run themselves now, and we stopped juggling five separate vendors."
Get a healthcare growth plan built for your speciality.
Share a few details about your hospital, clinic or practice. Our team will audit your current digital presence and send a tailored growth roadmap within 24 hours.
- Speciality-specific patient demand analysis
- Conversion gap audit across web, ads, CRM & WhatsApp
- Compliance-safe creative & campaign blueprint
100% confidential. No spam. Healthcare team replies within 24 hrs.